Competition in the industry floor enterprise how to integrate times across transformation

2012 it is floor enterprise comprehensive competition, integrated timber seizes the market a year of rapid. Part of the small business unbearable the brutal competition have withdrawn from the floor of the industry and a lot of enterprise is still in great stride into the floor industry. So, the floor industry competition and integration has come.

This year the state have issued new countries article 8 and limited sales make policy. Policy pressure, making the market pessimism is spreading, and housing sales stepping cooling channels of curve, besides market fuel, raw materials, labor wage rising unemployment, make the production capital rise, multiple pressure directly affect the real estate, household industry development, and influence the downstream industry-wood flooring industry.

In addition, because the wooden floor in anti-dumping, anti-subsidy prosecution, many Wood Plastic Composite Floorenterprise have begun to export turns sale in domestic market, therefore, in this market environment, 2012 years home floor market competition as hot as ever, in this situation, the floor enterprise face is see, sit view its change wait for opportunities, or adjust to actively respond to the financial crisis and the superiority of projecting a round.

Sweep, how in downturn but survive in fierce competition, it is wooden floor enterprise need deep subject. China should be how to face floor enterprise transformation and cross?

2011 it is floor enterprise comprehensive competition, integrated timber seizes the market a year of rapid. Part of the small business unbearable the brutal competition have withdrawn from the floor of the industry and a lot of enterprise is still in great stride into the floor industry. So, the floor industry competition and integration has come. According to the market research, the traditional real wood floor because of its natural beauty of texture, comfortable foot feeling, favored by the vast number of consumers like, the east China area for the favor of consumers is life. But as raw material shortage, real wood floor prices continue to rise, therefore, real wood floor gets gradually the favour of high-end consumers. Aggrandizement floor because its fancy breed diversity, the price is reasonable, therefore, in second and third city a wide popularity. Multilayer solid mu fu joins a floor board has real wood floor of the natural grain of, not changeful form, can be used to both normal temperature of home ground adornment, but as the ground heated the floor, and the price is just right, therefore, in all the big cities are popular, and three solid mu fu joins a floor board because the price is a little bit higher, subject only to the part of the consumers.

1. The enterprise from a single category of wooden floor expanded to many category of floor of wood of production and sales

Such as nature, life's home, fellig, candy and, together, authors, shengda, new oasis, macro star, parrots, day case, richly home, the kang, one, two line brand from the pure real wood floor or pure of aggrandizement wood floor production and sales gradually expand to solid mu fu, aggrandizement wood floor even bamboo floor, cork and floor products with everything wood plastic composite wall panel.

2. The enterprise from the floor in household products all wood products

2011 years of market is by real estate control policies affect, household market since 2010 silence appeared, but housing rigid demand always exist, and still have large, especially recently numerous national city of affordable housing project has already been fully opened, therefore, in serious surplus production capacity, the market supply situation, wooden floor enterprise must strict quality and with high cost performance, high quality products to give priority to dozen of products for market share. Consumers buy household products currently in has in and rational consumption, therefore, in brand operation manipulation, avoid by all means is blundering, should be down-to-earth, excessive rely on film and television star for image spokesperson and concept will backfire manipulation. And sales and after-sales service should be strengthened gradually, in the connotation of the brand.

Enterprise not only production floor this a product, but composite wood door, furniture, stair armrest, wood processing products are involved. Using old brand new product new image radiate new business opportunities, product adjustment, two, three line brand round and implementation actively, such as nature, life home, Formosa, golden bridge, crystal lamp North America and LongSen, maple feeling long, big art tree, gleason, for a brand of xujiaweizi broaden products, thereby enhancing the overall competitiveness of the enterprise.